Apple Watch Series 1 38mm Silver Aluminium Case with White Sport Band

Apple Watch. The perfect complement to your iPhone

Wearable technologies have the brightest future ahead. And, as customers all around the world have come to expect, Apple stands at the forefront of defining how exactly that future is going to look. Get ready to step into a whole new era and experience the first truly smart watch on the market that you will happily rely on every single day. With Apple Watch, you can get important information and do things quickly and conveniently right from your wrist - so you never miss a beat.

Experience the future with the unique Force Touch technology display.

The Apple Watch has been built around a beautiful and crisp OLED display offering a resolution of 312 × 390 pixels. With the top-of-the-line OLED technology, you can enjoy true-to-life colours, deep blacks, as well as great viewing angles. The display's readability is perfect even in direct sunlight, meaning there is nothing to stop you from enjoying every second with the Apple Watch to the maximum.
The Sapphire Crystal is so great that you can stop worrying about wearing the Apple Watch - whatever you do, there is no need to fear scratches. When you touch the screen, your watch uses the Force Touch technology to recognise how hard you press. This allows for revolutionary ways to control the device and makes everyday tasks much easier to handle. Take your productivity to a whole new level, with the Apple Watch.

Notifications

Whenever your attention is required, you will be notified with a tap. You can then respond to the notification in a number of ways.

Phone calls

See who is calling and answer straight on your watch. There is no need to look for your phone.

Apple Wallet

Have boarding passes, loyalty cards, and all the tickets you need right at hand.

The Apple Watch is always there for you

Owing to the watch's convenient position on your wrist. all important notifications are literally at your fingertips The Apple Watch alerts you with fine vibration or a sound alert.
When you receive a message, you have a lot of options to reply right from your Apple Watch. You can even choose the most appropriate reply from the offered preset replies. The list of replies is ordered based on the context of the message, and gives priority to the replies you pick most often.

Track and share your activity

Get inspired to hit your exercise goals with the Stand, Move, and Exercise rings.

Measure your workouts

Pick from a variety of indoor and outdoor workouts — from cycling and running to high-intensity interval training and rowing — then tap and go.

Workout apps

There is nothing easier than to use the Apple Watch with your favourite workout apps. Workouts are then counted towards your activity in rings.

Explore a unique design coupled with revolutionary controls

Discover the alluring watch faces that can be fully customised. Make the Apple Watch exactly fit your style or current needs.

The Digital Crown delivers a revolutionary way to control the device. You can rotate it; alternatively, it can also be pressed. Double-clicking will bring you to the last used application; a single tap you will always either take you one step back or to the home screen. It is greatly intuitive and will be especially useful in apps which have been designed specifically for use with the Digital Crown. Enjoy a tailor-made Apple Watch experience, right now.

Bands to match your every mood

The Apple Watch is not just any watch: it is your watch. Make it truly unique with the great selection of removable bands. Choose the band that will perfectly fit not only your wrist, but also your image. Do not settle for the average; go for the best.
We offer dozens of genuine bands. Pick the one you like the most.

Change the band on your Apple Watch in an instant

Hold down the band release button to release the strap. then slide the new band in until you feel and hear a click. No matter which band you buy, it perfectly fits the precisely-manufactured grooves on your Apple Watch.

Charge overnight.
Wear all day

The Apple Watch is so great that you will undoubtedly want to use it all day long. That is why the engineers at Apple deliver it with a battery lasting up to 18 hours. And it is very easy to recharge. Just position the back of your Apple Watch on the charger. The charger's magnets align your Apple Watch, and it automatically starts charging.

Everyone will use the Apple Watch differently. And of course, the battery drains differently, depending on usage. That's why we present you with a chart of estimated battery life, broken down according to how exactly you might want to use your watch.

There's an Apple Watch for everyone.

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