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55" HAIER H55S90GUX
55" HAIER H55S90GUX TV
The 55" HAIER H55S90GUX TV combines a premium QLED picture, intelligent processing via UltraSense AI, and powerful Sound by KEF in an elegant Silver Slim Design. On its 55" screen with 4K Ultra HD resolution, you'll enjoy a billion realistic colours, advanced HDR formats including Dolby Vision IQ, and smooth motion thanks to a 144Hz native refresh rate, 120Hz MEMC, and a gaming mode of up to 240Hz DLG. The HAIER H55S90GUX TV also impresses with 2.1-channel sound with a subwoofer, the Google TV smart platform, HDMI 2.1 support, Wi-Fi 6, Bluetooth 5.2, and a rich set of features for films, sports, games, and your smart home.
Key Features of the 55" HAIER H55S90GUX TV
- UltraSense AI picture ecosystem with AI Picture Quality Ultra processor continuously analyses and optimises the image in real time
- QLED panel with Quantum Dot technology covers 93% of the DCI-P3 colour space and displays over a billion realistic colours
- Premium 2.1-channel Sound by KEF system with 52W of power, a dedicated subwoofer, and Dolby Atmos support
- Native 144Hz panel, gaming mode up to 240Hz DLG, and AMD FreeSync Premium for exceptionally smooth, tear-free gaming
- Unique audio features for home karaoke and listening to music without the screen on
- AI Vocal Separation can isolate and suppress vocals from music tracks for home karaoke
- Bluetooth Speaker mode allows you to use the TV as a powerful wireless speaker in Audio Only mode
- Quad-core ARM Cortex-A73 processor, 4GB RAM, and 64GB storage for fast app performance and 4K streaming
- Support for advanced HDR formats Dolby Vision IQ, HDR10, and HDR10+
- Google TV with voice control, Chromecast, and the Haismart platform for controlling compatible Haier appliances
- TÜV Low Blue Light and AI Ambient Sense for more comfortable viewing with automatic brightness adjustment based on your surroundings
- Elegant Silver Slim Design in a silver finish with thin bezels and a stable central stand
HAIER S90 as an Intelligent Home Entertainment Hub
The HAIER H55S90GUX TV from the S90 series will transform your living room into a modern centre for films, TV series, sports, and games. Its 55" (139cm) screen size screen combined with Quantum Dot technology delivers exceptionally rich and realistic colours, while the UltraSense AI platform with the AI Picture Quality Ultra processor continuously enhances both picture and sound according to the content being watched. Premium sound tuned by KEF, a native 144Hz refresh rate with up to 240Hz DLG capability, and an elegant silver design with a central stand make the HAIER S90 a standout feature in any modern interior.
UltraSense AI as the Smart Foundation of the HAIER H55S90GUX TV
All key picture, sound, and gaming functions are underpinned by the intelligent UltraSense AI platform. It evaluates the content being played in real time, synchronises picture and sound settings, and adapts the TV to the current scene and how it's being used. This allows you to enjoy a smooth, balanced, and naturally optimised experience without the need for complicated manual adjustments.
AI Picture Quality Ultra Optimises Every Frame
Top-tier image processing is handled by the dedicated AI Picture Quality Ultra processor. It continuously recognises the type of scene, such as faces, sky, nature, architecture, or food, and adjusts sharpness, image depth, and colour reproduction accordingly. The system includes six separate technologies: AI Scene Detection to recognise five main content categories and preserve natural skin tones; AI-Depth and AI-Colour Boost Pro for a more pronounced spatial impression and more vibrant colours; AI-HDR Enhancer Pro and AI-Motion for better detail in bright and dark areas and sharper motion; and AI-SR Super Resolution, which upscales lower-quality images towards 4K resolution.
QLED Technology for a Billion Colours
The 55" HAIER H55S90GUX TV uses a QLED panel with Quantum Dot technology. A layer of advanced nanocrystals expands the colour gamut to 93% of the DCI-P3 standard, so the image appears rich, natural, and exceptionally detailed. The result is over a billion pure colours that can give films, sports broadcasts, games, and even regular TV broadcasts a significantly more realistic look.
Sound by KEF for a Premium Audio Experience
The HAIER S90GUX TV offers sound tuned in collaboration with the British Hi-Fi brand KEF, which has over 60 years of experience in acoustic development. The integrated 2.1-channel system delivers a total output of 52W and utilises a separate subwoofer for deeper, more impactful bass. This makes the sound more dynamic, keeps dialogue clear, and ensures highs are bright and detailed. The TV can handle film effects, sports, music, and regular viewing without needing to connect an external speaker system.
Dolby Atmos and dbx-tv Total Sonics
Dolby Atmos technology creates a more immersive sound experience that draws you closer to the action on screen. Further enhancements are provided by the Total Sonics and Total Volume algorithms, which optimise the audio performance and help maintain a balanced volume level, for example, when switching between a programme and an advert. This allows the TV to offer more impressive surround sound even without separate external speakers.
Unique Audio Features for Karaoke and Music Listening
The HAIER H55S90GUX offers features that extend the TV's use far beyond ordinary viewing. AI Vocal Separation uses artificial intelligence algorithms to suppress and isolate vocals from music being played, for example, from YouTube or via HDMI, allowing you to create a backing track for home karaoke in an instant. The Bluetooth Speaker or Audio Only mode lets you pair your phone via Bluetooth and use the TV as a powerful wireless speaker with premium KEF sound, even with the screen turned off.
Dolby Vision IQ and HDR for a Picture Adapted to Your Surroundings
The 55" HAIER H55S90GUX TV supports advanced high dynamic range formats including Dolby Vision IQ, HDR10+, HDR10, and HLG. Dolby Vision IQ uses light sensors to evaluate the lighting conditions in the room and then adjusts the picture parameters to maintain detail and natural reproduction whether you're watching during the day, at night, or in a brightly lit room. The result is a more contrasting, clearer, and more impressive picture under various conditions.
Gaming 240Hz DLG as a Feature for Demanding Gamers
For gaming, the HAIER H55S90GUX TV is equipped with a native 144Hz panel and 120Hz MEMC technology, which helps to improve the fluidity of fast-paced scenes. The game accelerator with Dual Line Gate technology can increase the frequency up to 240Hz DLG in gaming mode, delivering an exceptionally fast response and smoother visuals in action-packed titles. The result is faster gameplay, more precise reactions, and better control over the action on screen.
Top-Tier Gaming Features for Consoles and PC
The HAIER S90 TV is ready for the latest gaming consoles like the PlayStation 5 and Xbox Series X, as well as high-performance gaming PCs. Two HDMI 2.1 ports enable 4K gaming at up to 144Hz (120Hz on consoles), and in combination with AMD FreeSync Premium and VRR, they help to reduce screen tearing even during rapid changes in frame rate. ALLM technology automatically detects a gaming device, switches the TV to game mode, and reduces input lag to as low as 5.6ms. The practical Gaming Bar offers quick access to game settings, a virtual Crosshair, and a Shadow Enhancement function for better visibility of details in shadows.
Powerful Quad-Core Processor for Smooth Performance
The TV's fast response is ensured by a quad-core ARM Cortex-A73 processor combined with 4GB of RAM and 64GB of internal storage. This hardware configuration helps with swift app performance, smooth navigation in the Google TV environment, and seamless streaming of 4K content. Thanks to the large storage, you'll have plenty of space to install your favourite apps.
Google TV with Intuitive Control
The smart features of the HAIER H55S90GUX TV run on the Google TV system with Android 14. The platform brings together popular streaming services like Netflix, Disney+, YouTube, Prime Video, and others into a clear interface with personalised recommendations based on your preferences. The integrated Google Assistant allows for convenient voice control, and with Far Field Voice Control support, you can control the TV with your voice even from a greater distance.
HDMI 2.1 for Next-Generation Connectivity
HDMI 2.1 support opens the door to modern gaming and a high-quality home cinema experience. The TV can handle transmission for 4K gaming, supports VRR for a smoother, tear-free picture, ALLM for automatically switching to game mode, and eARC for high-quality, lossless audio transmission to a compatible audio system. This makes the HAIER H55S90GUX ready for current and future entertainment sources.
120Hz MEMC for Sharper Action Scenes
120Hz MEMC technology intelligently interpolates frames between individual shots. This makes motion appear smoother and sharper, which you'll especially appreciate when watching sports broadcasts, action films, or dynamic scenes with fast camera movement. The picture remains clearer even when there's fast action happening on screen.
Low Blue Light Certification for Greater Eye Comfort
The HAIER S90 TV also considers your comfort during long viewing sessions. TÜV Low Blue Light certification confirms reduced emission of blue light, which can be tiring for the eyes during prolonged viewing. This eye protection works smartly in the background, so you don't have to sacrifice picture quality, colours, or details. Along with the AI Ambient Sense function, which adjusts brightness according to the ambient lighting, the TV contributes to a more pleasant viewing experience for films, TV series, and long gaming sessions.
Wireless Sharing Thanks to HaiCast and Chromecast
Easily display photos, videos, and other content from your mobile, tablet, or laptop on the big screen. The HAIER H55S90GUX supports HaiCast, built-in Chromecast, and fast Wi-Fi 6, so sharing multimedia is convenient without cables. It only takes a few moments, and you can enjoy content from your device in high resolution on the 55" screen.
Haismart Turns the TV into a Smart Home Hub
Thanks to the integrated Haismart platform, the HAIER S90 TV becomes part of your smart home. Directly from the big screen, you can conveniently check, set, and control compatible Haier appliances, such as washing machines, dryers, refrigerators, dishwashers, or built-in ovens. The TV thus becomes not only an entertainment centre but also a practical control element for your household.
Elegant Silver Slim Design
The HAIER H55S90GUX TV impresses with its thin Silver Slim Design in a silver colour, which looks modern and premium. The minimalist bezels let the picture stand out, and the central stand gives the TV stability and an elegant look. Thanks to its universal design, it will easily fit into a living room, bedroom, or a stylishly furnished multimedia space.
Smart Remote with Bluetooth and Microphone
The package includes a smart HTR-U32G remote control with Bluetooth connectivity. This means you don't have to aim it precisely at the screen, and control is more convenient from various places in the room. The remote also offers a quick magic button for instant access to favourite functions and applications. A built-in microphone allows you to activate voice control and easily give commands to the TV and your compatible smart home.
A Stadium-like Experience with the Haier Brand
The HAIER H55S90GUX TV is designed to bring powerful sporting emotions right into your home. The Haier brand has long been a supporter of global sports and partners with major clubs and competitions, including Liverpool FC, Paris Saint-Germain, and the ATP Tour. Thanks to the smooth picture, rich colours, and surround sound, you can enjoy football, tennis, and other sporting events with an atmosphere that pulls you right into the action.
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| Code: | Ha2tva1d3 |
| Warranty: | 24 months |
| Links: | Product Fiche Producer's Website: |
| Manufacturer information |
CANDY HOOVER GROUP S.r.l, Via Privata Eden Fumagalli, 20861 Brugherio (MB), Italia +39.039.2086.1, [email protected]; https://corporate.haier-europe.com/contact-us/ 
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