(UN)satisfied customer - our goal?!

Services provided to customers, the approach of the dealer and the whole company, it, how the purchase went and what we experienced during the process, all the positive and negative experiences associated with the purchase - this is what is crucial for the customer, when he's considering which company it will buy from. Companies and retailers who know this can offer the customer not only the right product, but also a pleasant experience and excellent service that will bring the customer back to the company or store next time. And that's the goal of every entrepreneur and retailer. The first part of this unique book guides you through the pitfalls of recognizing customer wants, motivating their purchases, and the characteristics of customer personality types, including the "difficult" ones. The second part is mainly dedicated to salespeople, who will learn everything they need to know and how a true professional should act - from conducting a successful sales conversation to responding to the customer's wishes to handling their objections and doubts. The readable and easy-to-understand text is complemented by many practical tips and examples.