The audiobook Unconventional Thinking is for anyone who wants to make a difference - in their world and in their company
This is an audiobook for those who are reluctant to succumb to cynicism and who are foolish enough to try something new for once: think differently in business. The authors hold the deeply held belief that a fool is one who does the same thing over and over again, yet expects a different result. Don't be afraid to be different, question the seemingly irrefutable laws of your industry and say to yourself: "Don't trust any expert who says he's been doing it for twenty years - maybe he's been doing it wrong for twenty years. "
This is an audiobook for those who are no longer in the mood for Sunday TV debates and guests who talk into deafness to keep things the way they are. It's an audiobook for those who deliberately oppose this trend of high-level whining and are convinced that the future is something, what we create, not something, that's going to befall us.
This is an audiobook for those for whom passion is as important as profit. This is an audiobook for those who are reluctant to believe that established companies are incapable of change. Here you will find a whole package of new thinking methods for every day - informed, interesting and practical. A systematic analysis of more than 200 highly successful companies from around the world explains the success of brilliant innovators.
This audiobook also appeals to those who do not want to sacrifice their dreams on the altar of conventional wisdom. The authors do not see the rules of unconventional thinking in business as unwavering truths, but rather as tools that companies can use to dramatically increase their productivity and their profits.
