Travel agency management

This unique publication focuses on four key areas related to travel agency management. It is intended for both tourism students and employees of travel agencies. The first part of the book is devoted to the legislative regulation of the activities of travel agencies and tour operators, also in relation to European legislation, especially as regards consumer protection. The second part focuses on the theoretical background and functional concept of management applied to travel agency. The process management of the travel agency is the subject of the third part and focuses on the process of purchasing services, their completion, pricing, distribution and communication support. The construction of a basic business plan for a travel agency is presented in chapter four in the form of a case study. The publication is supplemented with examples from practice.