The bestselling author of Start with WHY and Leaders Eat Last presents a method for sustained business success
In the endless game, the goal is not to beat the competition, but to build an immortal company that employees, customers and shareholders love. An icon that benefits the communities in which it operates, survives change and market upheaval, and remains profitable. Through the existential dramas of a number of companies, Sinek convincingly shows you that to build such a business you must follow a noble vision and have the courage not to discount it. You will be enthusiastic about a more holistic approach to business that turns short-term growth or the quest to become "number one in the market" into outdated concepts.
In the audiobook you will learn, among other things: - How to equip your business to participate in the endless game. - That the key to being a leader is an infinite mind-set and the courage to lead. - Why the vision of an infinite company must be aligned not only with the goals of owners and shareholders, but also with those of employees, customers and the wider community. - That the company's ethical decline is the result of lazy management. - Why is there no point in comparing yourself to a competitor unless it is a worthy rival.
Business is a game whose rules we cannot choose. However, we can choose to play it with a finite or infinite mind-set.
