"Tame" your audience and learn to influence them within healthy limits
How wonderful it would be if you could attract an audience with such a gigantic force that they simply couldn't refuse you. Do you want to be able to do that? This audience doesn't have to be just a partner or fidgety kids. They can be your business partners, your e-shop target group or a customer in a brick-and-mortar car shop. Make sure they can be convinced. The most important thing is not the message itself, but how we impress the listener before it.
It's not about changing the attitudes or opinions of your audience. You just need to get your audience in the right frame of mind before you ask them to do anything. It'll get you where you need to go. Painlessly.
What an audiobook from the foremost expert on persuasion, Roberto Cialdini:
- what is the privileged moment in which you have the greatest chance to influence others
- how to use what the audience is focusing on right now
- which marketing and advertising practices work or don't work, and why
- how attractors that automatically attract attention work, and how magnetizers that can hold attention
- about the incredible power of subconscious associations to alter our judgment