Online marketing: from websites to social networks

Get comprehensive information on modern online marketing communication.

It is currently a key communication tool for most companies. The book introduces not only these main and most important instruments, i.e. websites and SEO issues, but will guide you through the complete strategy of the online world, online communication mix including all types of PPC advertising format, the most commonly used comparators, e-shop creation and Google analytics version 3 and 4.

Much attention is paid to social networks, which have been an integral part of modern marketing for many years. In the book you will find a detailed procedure for creating communication on Facebook and Instagram. You will also learn about forms of marketing communication on YouTube. The new social network TikTok, which is very popular with the younger generation, has also gained attention.