Media coaching for companies (and more)

The media moves faster than ever before. A single sentence taken out of context can spread through the media, social networks, and business circles in a matter of minutes. Public communication is no longer just for celebrities – it affects companies, startups, organisations, and individual managers. And the audience is becoming more and more demanding. They care about who is speaking, what they are saying, and how they say it. They want authenticity, clarity, and meaning.
This is precisely why media training is crucial. Not so that someone can “look good,” but so they can speak clearly, accurately, and with an awareness of the impact of their own words. True preparedness means staying on message, even when faced with a difficult question or a high-pressure situation.
With this book, you will learn to: think about your message, your audience, and the media format; systematically prepare for an interview; handle difficult questions and use new tools, including AI; speak in a way that ensures your message is understood and correctly interpreted; answer more clearly, concisely, and calmly; set up simple internal communication processes in your company; and stop leaving communication until the last minute. The media will always be here. The question isn't whether you will talk to them – but how well-prepared you will be.