5.78 €
Marketing research
Learn how marketing research helps you learn about your customers, their needs, wants and trends in buying behaviour. The publication explains the subject, techniques and object of research, procedures and methods of data acquisition and processing, analysis, interpretation and presentation of results.
Whole description
Specifications
Basic
Author
Miroslav Foret
Počet stran
160 pages
Rok vydání
2003
Nakladatel
Grada
Language
Czech
Format & type of protection
Available format
PDF for ebook readers
Type of protection
Social DRM
All parameters
| Code: | EK0494 |
| Manufacturer information |
Grada Publishing a.s., U Průhonu 22, Praha 7, 17000 Česká republika, 220 386 401 [email protected] 
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