Attract visitors and maximise profit with the book Internetový marketing
Increase your profits with SEO, social media, Sklik or Google Adwords. Want to attract new customers to your e-shop or measure the effectiveness of your marketing campaigns? Need to quickly raise awareness of your website?
In this brand-new, 70% revised and expanded edition of the bestseller, an experienced lecturer and teacher explains all the methodological and technical aspects of successful online promotion and shares a wealth of marketing experience. You will also learn how to measure and evaluate your online activities.
Among other topics, the author covers:
- Online advertising- Marketing communication- Sales promotion- Public relations- Direct marketing- Online communication tools- Evaluating marketing communication
The book is suitable not only for all employees in marketing and sales departments, website creators, administrators, and owners, but also for marketing managers, consultants, and assistants.
