Engage - listen - tell - evaluate. Four principles that everyone who wants to be successful on social media must master.
More than half of the world spends time on social media today - can we use these growing numbers to our advantage? This book will convince you that it does. It teaches you to sell to those who don't come to buy, and to write for people who don't want to read. You'll understand how to give networks order, you'll master their strategies, you'll be able to measure if a campaign is working. Or do you want to know if it makes sense to invest money in social media at all? How much?
Whether you're interested in the world of social media for yourself, your community or your business, we have good news - it can really help you significantly if you know how to use it. How to Network is the first book that, in addition to many partial procedures and examples from the Czech and international environment, brings something much deeper and more universal: a sophisticated system for creating content, evaluating its success and for great communication with your existing and potential customers, clients or community. And by the way, you'll have a lot of fun, too.
IN THE BOOK YOU WILL LEARN, AMONG OTHER THINGS
What do I keep putting on these nets?
How to challenge social networking algorithms?
How to build a strategy and content plan?
How do I measure and evaluate this?
How much should I actually invest in social media?
Why can't I sell on the networks?
How do you build a team and promote networking in your company?
Which tools can help me with all this?
