Guide to successful communication

In this comprehensive and readable book you will learn everything important for your successful communication in practice. It's not enough to be a good professional or have great ideas - excellent communication is just as important to your personal success and the success of the organisation you work for. The book guides you through the various forms of practical communication and provides a number of recommendations, principles and experiences aimed at the most effective communication, including a specification of the main shortcomings, errors and tactlessness that complicate, confuse and make communication difficult. The first part of the book deals with the importance of communication in contemporary society, introduces the principles of effective communication, the communication model, barriers and differences between male and female communication, and also focuses on active listening. The focus of the book is on the main communication areas - non-verbal, verbal, written and organizational communication. Although most of the book is devoted to communication and individual presentation, the final chapter is devoted to communication or
organisations, both internal and external, including crisis management. Many of the basic communication and presentation skills of an individual and an organisation are common or very similar. The publication is intended for a wide range of interested parties, from students to entrepreneurs, managers, HR managers, marketers and other specialists to journalists and lecturers.