Dress makes the man

Fashion is an integral part of our lives and the emerging field of fashion psychology is proving this. In her book, pioneer Dawnn Karen describes the effect of clothing not only on the wearer, but also on his surroundings. It shows why we choose particular clothes and explains how to dress according to our mood or to influence our mood.

Based on research and real-life examples, she shows how to use clothing to transform your life.

This book will teach you:

• how to choose clothes according to your mood, or how to improve your mood by wearing them

• how to relieve feelings of anxiety or nervousness with colours

• how to maintain your cultural identity through clothing

• how to radiate power in your professional and personal life

Enter the world of fashion psychology and Dawnn will help you take your look and your life to the next level.