Destination Marketing Management

The publication by the acclaimed author is intended for students of universities and secondary schools focused on tourism, as well as institutions involved in the development of tourism in destinations at the national, regional and local level and companies operating in destinations. The first part focuses on the destination marketing strategy, especially the marketing mix. The second part of the book deals with the destination management system in terms of creating the institutional structure of the destination and the organisation of destination marketing management as well as the possibilities of financing the destination management system. The author also presents various forms of public-private partnerships. The third block is devoted to quality management in the destination, creation and maintenance of destination information systems and management of tourism in the destination. Finally, you will learn about the tools for evaluating, measuring and controlling the success of destination marketing management. The book also includes a brief overview of current EU activities in destination marketing management.