Destination Management as a Tool of Regional Tourism Policy

This publication is a scholarly monograph that discusses in detail the theoretical and methodological foundations of destination management as a specific form of management applied in the tourism sector. The monograph is based on the premise that tourism is a key factor in regional development. Therefore, it elaborates on the issue of tourism policy, focusing on the institutional instrument of regional tourism policy capable of ensuring the effective development of tourism in a region. In addition to the theoretical basis, the monograph includes the results of several research studies that demonstrate the application of destination management in practice. Foreign experiences with destination management are analysed and used as a starting point for comparison within the context of the Czech Republic.