Creativity and innovation in the organisation

Creativity is at the heart of the success of companies and other organisations and the driving force of the economy. The publication is the first on the Czech market to comprehensively describe how to recognize creativity and how to support and develop it within an organization so that it leads to marketable innovations and thus to a competitive advantage. You will learn why it is important to recognize an individual's creative potential, how to take concrete steps to support and develop individual and team creativity, and how to recognize and shape an organizational culture that supports creativity and innovation, without which an organization cannot truly leverage its creative potential. The book contains a number of examples. It is intended for managers, entrepreneurs and students.