Business in times of crisis

The book Enterprise in Times of Crisis is the first Czech assessment of the development of the years 2007 to 2009 from the perspective of companies, their behaviour and reactions to the economic development. The author is armed with an extensive theoretical background on the one hand, and on the other hand with statistical results and especially data from a number of investigations carried out by various institutions, including. University of Economics in Prague, in the text not only analyses the crisis periods of the world economy, but above all draws some conclusions about the behaviour of companies in such critical periods. Many of these conclusions sharply contradict not only traditional, but even more so currently preferred management theories and approaches, as the author largely criticizes many of the methods used by the management of domestic companies. The point of the book is the thesis according to which it is necessary - in preparation for the next financial crisis - to reform the financial management of companies in a relatively short period of several years, especially to strengthen their own resources significantly and make them clearly the main stream
both current and investment financing.