Product accessories
Format
The format of printed materials and publications is essential, but because of its commercial nature often overlooked parameter of graphic design. The size, shape, substrate used (it may not be just paper), the method of folding, binding and other physical effects are the first point of contact of the product with the user and, as such, determine how information will be presented accepted.
Book Graphic Design: Format demonstrates how a creative approach to select the size and the sophisticated use of the offered space to achieve convincing results, both in printed and digital media. Whether it's a brochure, catalogs, flyers, posters, business cards, invitations, envelopes, menu, CD covers, web presentation, magazine or book, this guide will Descriptive presents an intriguing range of options to attract and achieve the desired modulation. It tells you all available formats of which may not even have no idea, and inspired by vivid examples of successful products worldwide studios and designers can raise the level of your design into a new dimension. Most of the examples shown can be described as fascinating and certainly Unleash your imagination.
Topics:
Types of paper book form, imposition, types of bonds, tabs (tabs), book case, heights, scale, concertina binding, concertina store, window and store rozkládačky, bleed, partial paint, paste, Packaging posters, marketing aids, printing techniques, Perforation, size, revealing, form follows function, 16mm film, navigation, scrolling, envelopes, tape, folding pages, folding, folding Cross, Order and Randomness, sticking attachments, free sheets, extruded and injection, dual narrative, illusion, Suede, Animated book
Includes a glossary of printing terms.
About the Authors:
Gavin Ambrose , Graphic designer, graphic designer and is the author of numerous books and prints of art, design, advertising and DTP. He lives in Kent, UK.
Paul Harri s is an author and freelance editor. He writes in British and American journals and is co-author of books on packaging design and foundation design. He lives in Chile.
For more information:
176 pages + 6 pages of appendix
EAN: 9788025129661
Author: Gavin Ambrose, Paul Harris
Book Graphic Design: Format demonstrates how a creative approach to select the size and the sophisticated use of the offered space to achieve convincing results, both in printed and digital media. Whether it's a brochure, catalogs, flyers, posters, business cards, invitations, envelopes, menu, CD covers, web presentation, magazine or book, this guide will Descriptive presents an intriguing range of options to attract and achieve the desired modulation. It tells you all available formats of which may not even have no idea, and inspired by vivid examples of successful products worldwide studios and designers can raise the level of your design into a new dimension. Most of the examples shown can be described as fascinating and certainly Unleash your imagination.
Topics:
Types of paper book form, imposition, types of bonds, tabs (tabs), book case, heights, scale, concertina binding, concertina store, window and store rozkládačky, bleed, partial paint, paste, Packaging posters, marketing aids, printing techniques, Perforation, size, revealing, form follows function, 16mm film, navigation, scrolling, envelopes, tape, folding pages, folding, folding Cross, Order and Randomness, sticking attachments, free sheets, extruded and injection, dual narrative, illusion, Suede, Animated book
Includes a glossary of printing terms.
About the Authors:
Gavin Ambrose , Graphic designer, graphic designer and is the author of numerous books and prints of art, design, advertising and DTP. He lives in Kent, UK.
Paul Harri s is an author and freelance editor. He writes in British and American journals and is co-author of books on packaging design and foundation design. He lives in Chile.
For more information:
176 pages + 6 pages of appendix
EAN: 9788025129661
Author: Gavin Ambrose, Paul Harris
Whole description
| Code: | YM757 |
| Manufacturer information |
Holandská 8, Brno-Štýřice, 63900 Česká republika, www.cpress.cz 545 113 777 
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