Black Friday - LEGO®

LEGO's Difficult Beginnings

LEGO® started with low sales and a lot of its items were returned from vendors. Wooden toys dominated the market, and this wasn't easy to change. A few years later, LEGO® designed the new lego bricks.  The new bricks easily snapped together, were smaller and more colourful. Gradually they gained popularity and became a global sensation.

Meaning of the Word LEGO

Have you ever wondered what the word "LEGO" means? It's not the name of one of the owners, nor is it short for "Let's go". In fact, it is a combination of the two Danish words "Leg" (to play) and "Godt" (well), something like "play well". LEGO can also be interpreted from Latin as "I put together".

LEGO® Production

Do you know how many LEGO® bricks are produced a year? No? We didn't think so. It's hard to believe, but it's about twenty billion bricks or 600 pieces per second.

LEGO® DUPLO

LEGO® DUPLO is aimed at toddlers starting from 1.5 years. They're twice the size of regular bricks, which is ideal for toddler's hands. They help with children's development skills and will have them playing for hours on end.

LEGO® City

The city needs your help. Catch a thief, put out a fire, or safely transport passengers to work. LEGO® City simulates the city life and gives your children an opportunity to try out adventurous professions.

LEGO® Star Wars

From a galaxy far far away, the famous heroes of the Light and Dark Side of the Force are on their way. Build a spaceship or fighter and discover new worlds. The LEGO Star Wars kits are based on the most famous world-wide movie phenomena. They give children of various age groups the opportunity to invent their own fate with their favourite heroes. LEGO® Star Wars is full of fun for both girls and boys! 

LEGO® Ninjago

The ancient Ninjago power is hidden in the Four Golden Weapons of Spinjitzu. If you connect them together, you have the chance to protect the empire from the evil Lord Garmadon. Everyone can feel like the world's saviour with LEGO® Ninjago.

LEGO® Batman Movie

Gotham City is in trouble and needs a hero! Help Batman battle evil and lock-up all the bad guys, like the Joker or Mr Freeze. In this series, you can replay all the best moments from the LEGO® Batman Movie, or create your own storyline. 

LEGO® Friends

Five best friends live with their pets in this beautiful town. Help them organize a birthday party that they will never forget. Take their cute pets to a dog show, or visit the amusement park. You'll have a lot of fun with LEGO® Friends. 

LEGO® Technic

Gears, rims, wheels - this series is made for those that love technical builds. Don't expect the regular LEGO® sets with bricks, but fully functional and mobile devices. Build a race car, dozer compactor, or air race jet.

LEGO® Minecraft

The heroes from this popular computer game are slowly showing up in your bedroom. Build a dwelling, search for food, and fight the monsters in ever more cubed world. This LEGO® set lets you become part of your favourite computer world. But this time, you'll be directing the story.

LEGO® Creator

An ideal choice for builders with a great imagination. These are 3-in-1 sets in one package. There are plenty of ways to make creative choices. Turn a plane into a submarine, caravan into a house, or an animal into another species. Creativity has no limits with LEGO® Creator.

LEGO® Speed Champions

Racers will love this world filled with fast cars and adrenaline. Build the car of your dreams and take on exciting races. You'll win every race with your special car.

LEGO® Disney Princess

Are you fascinated with the world of castles, carriages, beautiful princesses and happy endings? Fulfill your secret wishes and visit the Ice Kingdom, Cinderella's Romantic Chateau or Ariel's Underwater Palace.

LEGO® Super Heroes

Where all the super heroes come together! Does your kid admire Batman, Captain America or Spiderman? Or do they have a weakness for comic characters? Then they'll really love the LEGO® Super Heroes series.

LEGO® Classic

Let your child's imagination run wild and create anything their hearts desire. Each package comes with a baseplate where creations can come to life.

LEGO® Architecture

Are you interested in architecture and are you a big LEGO® fan? This series combines both passions into one filled with worldwide wonders. Build the Big Ben, Louvre or Eiffel Tower right in the middle of your living room.

LEGO® Accessories

Are you looking for a Lego® Batman keychain, or maybe a Star Wars watch? Why not show the world who the real fan is with LEGO® Accessories.

LEGO® Games

In addition to having fun with building LEGO®, you can also try their online LEGO® games that are designed for even the youngest players. The LEGO® Star Wars workshop with its "The Last of Jedi" game is a huge hit. Batman lovers can expect more than a few games, and girls will love playing LEGO Disney games. Create posters with your favourite heroes, design your own scenes from the Batman Movie, or lead a squirrel through tricky obstacles.

LEGO® Catalogue

What does LEGO® have in store for us? What are the new building sets, and which ones are still here from the previous year? You can look through the extensive LEGO® catalogue filled with creative sets. From the LEGO® DUPLO series for the smallest builders, the princesses and fairies from Disney and Elves, to Star Wars, Batman and other superheroes. If you need some inspiration, this catalogue will surely provide plenty of it. The LEGO® catalogue will help you choose from the various building sets and series.

LEGO, LEGO, minifigures, DUPLO, LEGENDS OF CHIMA, NINJAGO, BIONICLE, MINDSTORMS and MIXELS are trademarks of LEGO Group. © 2017 The LEGO Group. All rights reserved.