Sony Alpha A7 III + FE 28-70 mm F3.5-5.6 OSS II

Sony Alpha A7 III + FE 28-70 mm F3.5-5.6 OSS II
Sony Alpha A7 III Digital Camera + FE 28–70mm F3.5–5.6 OSS II
Performance, precision and flexibility for accurate shots
The third generation of the popular Sony Alpha A7 III series of digital mirrorless cameras brings a number of improvements that bring the quality of photographs one step closer to traditional DSLR cameras. The camera body is made of a high-quality and durable magnesium alloy, which guarantees a low weight and, thanks to precise sealing, also protection against dust and moisture. The premium features of the Sony A7 mirrorless camera include a tilting touch screen, 5-axis image stabilisation, long battery life and support for wireless image transfer via Wi-Fi and Bluetooth.

Key Features of the Sony Alpha A7 III Digital Camera
- High-resolution 4K and 6K video
- Fast autofocus and stable shooting in any situation
- 35mm full-frame CMOS
- 24.2Mpx sensor
- L-Mount standard
- High-quality 5-axis B.I.S. image stabilisation
- SD/SDHC/SDXC memory card slot
- Signature presets to enhance your content
- Flexible framing
- Compact size and a weight of just 486g

Take Razor-Sharp Images with the Sony A7 III
The Sony A7 III camera is based on the new 24Mpx full-frame Sony Exmor R sensor. The sensor features integrated five-axis stabilisation with superior efficiency of up to 5EV and a new BSI design that increases light-gathering efficiency. This allows you to always take sharp, clear pictures in any situation without using a tripod.

Powerful Bionz X Processor in the Sony A7
Image processing is handled by the cutting-edge, next-generation BIONZ X image processor, which is up to 2× more powerful than the previous model. This is mainly reflected in the focusing speed and continuous shooting, which reaches a frequency of 10fps. The Sony A7 III's buffer can hold up to 163 photos in the highest quality JPG format, or 89 in the uncompressed RAW format.

4D Focus with Precision Focusing
The Fast Hybrid AF system of the Sony Alpha A7 mirrorless camera has a record-breaking 693 phase-detection AF points and 425 contrast-detection AF points, which cover 93% of the scene being photographed. This ensures high accuracy when tracking fast-moving subjects, and face detection is also precise. Thanks to touch controls, you can focus on your subject with a single touch of your finger.

Eye-Focusing Function
The Sony A7 III digital camera excels in its ability to focus on the eye area, even in very difficult conditions and at long distances. Professional photographers consider it (not only) in this respect to be the most capable camera of today - the advanced Eye AF system keeps the eyes in focus, even if the face is partially covered, even if the person being photographed has their eyes down, and even when they are standing against the light. Plus, it can refocus on the eye that is closer to the lens if the person being photographed changes position.

The Sony Alpha A7 III has a Tilting 3" Display
The back of the Sony Alpha A7 camera is dominated by a 3" touch-screen LCD monitor with a fine resolution of 921,600px. Thanks to the tilting design of the display, you can create original compositions and take novel shots from different perspectives. An EVF viewfinder with an OLED display and a resolution of 2.36Mpx, which covers 100% of the scene being photographed, is also available.

Amazing 4K Videos Thanks to the Sony A7
A major attraction of the Sony A7 III digital camera is its 4K video recording at 30 frames per second with support for 5-axis stabilisation and effective reduction of moiré and aliasing. With a data rate of 120Mbps, you can capture video sequences in amazing picture quality. In the lower Full HD resolution, it is possible to shoot at up to 120 frames per second, so you can also create breathtaking slow-motion videos.

Shooting in Absolute Silence
The Sony Alpha A7 III digital mirrorless camera offers the ability to shoot up to 10 continuous photos per second in complete silence.

True Colour Reproduction
Colour reproduction has also been newly improved, so that subjects shot with the Sony Alpha A7 III contain natural colours.

Long Battery Life
Another pleasant new feature is the use of the high-capacity Sony NP-FZ100 Li-ion battery, with which you can take up to 710 photos using the LCD monitor, or 610 photos when using the viewfinder, and when recording video it provides power for up to 125 minutes of recording.

Wireless Image Transfer
For fast image transfer, the Sony A7 III offers Wi-Fi, NFC and Bluetooth 4.1 LE wireless interfaces with reduced power consumption. One-touch sharing transfers photos and videos to your mobile device. Just install the PlayMemories mobile app and connect your phone to the camera by simply bringing them close.

Two Memory Card Slots
With the Sony A7 III digital camera featuring two memory card slots, including one that is UHS-II compatible for fast data recording, you can set up secure image backup to both cards, or separate recording of photos and videos.

Modern Connectivity
The Sony Alpha A7 III camera is equipped with a modern USB 3.1 Gen 1 connector, which allows for high-speed data transfer and easy handling of large image files and their subsequent processing in a photo editor or editing program.
Photos Taken with the Sony Alpha A7 III Digital Camera




FE 28–70mm F3.5–5.6 OSS II Lens
Full-frame high-performance lens for every situation
The Sony FE 28–70mm F3.5–5.6 OSS (SEL2870) lens is a versatile solution for owners of Sony full-frame cameras with an E-mount. It offers the popular 28–70mm focal length range, which can handle landscape, architecture, portrait and everyday snapshots.

Key Features of the FE 28–70mm F3.5–5.6 OSS II Lens
- Full-frame lens for Sony cameras with E-mount
- Versatile 28–70mm focal length range
- Aperture of F3.5–5.6
- Optical SteadyShot image stabilisation
- Aspherical optical elements to minimise distortion
- ED glass element with extra-low dispersion
- Seven-blade circular aperture for a natural bokeh effect
- High contrast and true colour rendering
- Lightweight and compact design
- Dust and moisture resistant
- Suitable for landscapes, portraits and everyday photography

Sharp Images Even When Shooting Handheld
A major advantage of the Sony FE 28–70mm F3.5–5.6 OSS (SEL2870) lens is the built-in Optical SteadyShot image stabilisation, which helps to eliminate blur caused by handshake. This makes it possible to take sharp photos and smooth videos without having to use a tripod. The lens design uses aspherical elements to reduce distortion and an ED glass element with extra-low dispersion, which contributes to high contrast, true colour rendering and good resolution throughout the zoom range.

Natural Bokeh
When shooting portraits, you will appreciate the seven-blade circular aperture that the Sony FE 28–70mm F3.5–5.6 OSS (SEL2870) uses to achieve a soft and natural background blur. The lens also offers a dust and moisture resistant design, so it is ready for shooting in more demanding conditions. The combination of high-quality optics, stabilisation and a versatile zoom range makes it a practical lens for a wide range of photographic situations.

Specifications
Type and function
Sensor
Video
View-finder
Display
Dimensions and weight
Memory and storage
Battery
Colour
Inputs and outputs
Package contents
Lens
| Code: | OS160c |
| Warranty: | 24 months |
| Links: | Producer's Website: |
| Manufacturer information |
Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio. In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
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