Service Design Management

Do you know what product design really means and how digital service design works? Managers must keep up with rapid digitalization and anticipate future trends. Innovation and sustainable solutions are key elements for increasing the attractiveness of the offer and maintaining competitiveness. The author will guide you through the entire process of designing and innovating digital services.
The book offers strategies and principles of digital service management, history and current approaches to innovation, and a detailed description of the innovation design process, supported by case studies and theoretical models. It combines the principles of design thinking, iterative development and a customer-centric approach. You will learn tools and techniques for project team collaboration on a company' s innovation plan. At the end of the book, theoretical concepts are connected to the design process and a series of practical workshops for designers are proposed.
The book is an essential guide for digital service managers, marketing specialists and product managers, and last but not least for academics and university students studying product management and innovation design.