The audiobook Selling to Win explains in a direct and straightforward way the application of the best sales techniques in practice.
If you want to start building a career as a successful salesperson or you are already a professional salesperson and would like to increase your sales and sales skills, increase your sales, the audiobook Selling to Win will surely become an invaluable guide for you.
While it can't teach you knowledge of the product you are selling, what it can teach you is the ability to convince existing or potential customers to do business with you. Richard explains in a direct and straightforward way the application of the best sales techniques in practice. However, these are very different from outdated and no longer functional sales methods. It uses the approach, which in most cases is based on common sense, is factual, professional, and it's based on that, as our customers would like, to be sold to them. The book has been translated into 28 languages, has been published in four editions (the last one in 2013) and is sold in more than 40 countries. The text has been updated and amended based on Richard's experience of selling in a volatile business environment, where the internet has stimulated and is stimulating the emergence of new business. However, the principles described in this new edition are as relevant today as they will be 25 years from now. Deviation from them is at your own risk.
The world has become more competitive and we all need to understand sales, negotiation and persuasion to survive and succeed. If companies want to compete and win in the 21st century, they will need highly trained people with in-depth product knowledge able to spot new opportunities immediately. And if they want to beat the competition, these people will have to be real experts. This book shows you how to become an expert.