Sceptics and comforters

In this work, Umberto Eco analyses the various forms of culture and pseudo-culture, and how the "consumer" accepts them.
How is it that, in the very structures we operate in, the strategy of desire stops being a neutral tool meant to make us all happy and cheerful? Since we have absolutely no inkling that such a thing is even possible, our own work becomes a kind of negative utopia – a description of a terrifying industrial landscape inhabited by happy, irresponsible robots. The paths to finding real reality are a literary adventure in themselves, leading us through the various fields of human irrationality. That is what this book is about. Simply put, it is a book that certainly keeps you awake.