Introduction to business economics

The book provides basic information on entrepreneurship, value-creation and development processes of business entities, measurement and evaluation of efficiency and economy, respectively. the effectiveness of corporate activities in the context of corporate performance management, taking into account the set financial and non-financial objectives. Sub-issues of management of company assets and financial resources or basic indicators of the economic result are taken into account. The managerial functions, important aspects of effective management of production, purchasing and sales, personnel and financial management, research management and investment development of the company are defined in this context. The publication is intended for managers and entrepreneurs, especially of small and medium-sized enterprises. However, it can also be used by university and MBA students.

The new edition has been completely updated to take into account the amendments to the Accounting Act and other legislation relevant to business. Important changes in the domestic business environment and the company's environment as such are also reflected.

Business economics is a theoretical and practical discipline focusing on the enterprise as one of the market subjects. The authors bring into harmony the knowledge from the sub-disciplines of business economics, emphasize the connections and linkages between them towards ensuring a sustainable competitive advantage of business entities. Thus, the aspects of the company's activities are emphasized with regard to the necessity of ensuring customer satisfaction, constant interaction with the relevant environment, achieving the strategic goals of the owners, adequate satisfaction of the interests of employees and other stakeholders in ever-changing conditions. The topics covered are complemented by application examples from corporate practice.