10.91 €
International marketing
The new edition responds to the dynamic developments in international marketing, especially in digital marketing and brand management. The author deals with international marketing comprehensively - from environmental analysis to strategic planning to marketing mix. Examples and case studies supplement the explanation.
Whole description
Specifications
Basic
Author
Hana Machková
Počet stran
200 pages
Rok vydání
2015
Nakladatel
Grada
Language
Czech
Format & type of protection
Available format
ePUB, Kindle (Mobi), PDF for ebook readers
Type of protection
Without protection
All parameters
| Code: | EK15666 |
| Manufacturer information |
Grada Publishing a.s., U Průhonu 22, Praha 7, 17000 Česká republika, 220 386 401 [email protected] 
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