Intercultural communication

The rapid global development of civilization brings many new phenomena that are intensively promoted in practice, but only subsequently enter the field of scientific interest. One of these new phenomena is intercultural communication. It is realised every day in countless international business, political, diplomatic, educational or tourist contacts. On the one hand, it is a positive phenomenon, leading to useful effects - people from different countries, nations and cultural communities communicate, get to know each other and cooperate. On the other hand, it is also a problematic or sometimes even damaging phenomenon - the consequences of improperly conducted and interpreted intercultural communication can lead to conflicts, sometimes even to war. This book is especially intended for students and workers in psychology, Ethnology, Sociology, economics, marketing and focuses on the basic phenomena - on cultures, languages and their interrelations.