Creative economy

The development of the creative economy, which is linked to the deepening of creative skills, the expansion of the creative class and the growth of firms in the creative industries, appears to be one of the important steps to increase the competitiveness of economies. The authors point out a new one, the growing trend of the importance of the creative economy in developed countries, where there is a greater assertion of the individuality of the individual, of his creative thinking, in accordance with company requirements, consumers, but also society and the impact of this behaviour on the field of economics, public administration, marketing, advertising or management. The authors also point to other areas, that will be affected by the new phenomenon, such as new major players in the creative economy with an impact on corporate strategies, new administration, Advertising, creative law making, but also the need for new creative managers.