77" LG OLED77W7P

Simplicity. Perfection.

The Picture-on-Wall design is the latest in OLED imaging technology. It gives you the best image from every angle. It delivers 4K image resolution, advanced HDR scaling, and a wide viewing angle of incredibly contrasting colours that makes conventional TVs pale in comparison.

Wallpaper TV

LG have realised a technological and design first. With TV technology, speakers and connections housed in a separate LG OLED Hub your television add less than 4mm to your wallpaper.

LG OLED Hub

Due to its minimal thickness, the TV was not equipped with a sound system. LG solved this problem with a 4.2 channel quality sound system. Incredible audio is driven from a unique hub with upward firing speakers for a genuine Dolby Atmos experience.

Perfect Black Creates Perfect Colour

OLED’s unparalleled range of contrast brings shades and colours to life in a way that LED TV technology cannot match. Colour and contrast perfection.

OLED pixels create an astonishingly accurate and wide colour range which is presented on the perfect black background only available from self emitting pixels. This combination provides the most incredible true to life colour reproduction that you have to see to believe.

Dramatic Imaging. Cinematic Sound.

LG OLED is the first TV of its kind with Dolby Vision™ and Dolby Atmos® combined within one television - the result is a unique cinematic experience for your home with incredible picture and sound quality.

The Ultimate HDR 4K Picture

Our advanced Active HDR technology can adapt to a variety of HDR formats and provides scene by scene image mastering, delivering pinpoint picture reproduction. Active HDR is better HDR.

Television from the future. Advanced formatting technology enables LG TV to output all recognised High Dynamic Range algorithms, such as HLG, HDR 10, Dolby Vision and Technicolor. Get the HDR experience, no matter what entertainment you're enjoying.

DOLBY ATMOS®- Cinematic Sound for your Home

Dolby Atmos delivers each object’s unique sound 
in three-dimensional space for full immersion.

Dolby Atmos® draws everyone into the action through extraordinary surround sound. This technology is a surround sound system that provides full immersion. It will sound as if the sound spreads in every direction - up, down, left and right. Basically, this is what surround sound is supposed to be.

Wallpaper TV Is Here

No more bulky designs of the past. Simplicity. Perfection..

webOS – The Ultimate Entertainement Pack

Internet access, movie and music playback, and your favourite services such as Netflix and Amazon are all within easy reach. Simple navigation with the Magic Remote allows you to communicate comfortably with your TV by clicking and scrolling on the screen. For added convenience, it is also controllable via voice commands.