77" LG OLED77C5ELB + Soundbar SC9S

¹ Brightness may vary depending on model, screen size, and market region. According to internal measurements, peak brightness reaches three times the LG OLED B5 values at a 10% test window.
² The LG OLED display is UL certified and has a Perfect Black measurement according to the IDMS 11.5 Ring-light Reflection standard, which is based on typical indoor lighting (200 lux to 500 lux).
The LG OLED display is UL certified for perfect colour according to IDMS 11.5 standards for circular light reflection.
The 65″ LG 2025 M5/G5/C5/B5 is certified by TUV for True Visual Experience with Indoor Lighting. The True Visual Experience certification from TUV means that the product has achieved the highest grade of “Perfect” in all five ambient image quality indicators (black, realism, perceived contrast length, gradation accuracy, and ambient contrast modulation) when tested according to IDMS 11.5 Ring-light Reflection standards up to 500 lx. The LG OLED display is UL certified and has a Perfect Black measurement according to the IDMS 11.5 Ring-light Reflection standard, which is based on typical indoor lighting (200 lux to 500 lux). Actual performance may vary depending on ambient lighting and viewing environment. The LG OLED display is UL certified for perfect colour according to IDMS 11.5 standards for circular light reflection. The 65″ LG 2025 M5/G5/C5/B5 is certified by TUV for True Visual Experience with Indoor Lighting.
The True Visual Experience certification from TUV means that the product has achieved the highest grade of “Perfect” in all five ambient image quality indicators (black, realism, perceived contrast length, gradation accuracy, and ambient contrast modulation) when tested according to IDMS 11.5 Ring-light Reflection standards up to 500 lx.
The LG OLED TV is certified for Circadian Performance Factor by eyesafe®
“Glare-free” refers to the 83/77/65″ OLED M5 and 83/77/65/55″ OLED G5 models.
“100% colour fidelity” and “100% colour volume according to DCI-P3” apply to 2025 OLED TVs.
The LG OLED display is UL certified for perfect colour according to IDMS 11.5 standards for circular light reflection.
The LG OLED display is certified by Intertek for 100% colour fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.
Display reflectivity is defined as the SCI (Specular Component Included) value of 550nm, independently tested by Intertek.
According to Intertek's measurements, the LG OLED's glare-free display value is less than 1%.
The display's colour gamut volume (CGV) is equal to or higher than the CGV of the DCI-P3 colour space, as independently verified by Intertek. The LG OLED display is certified by Intertek for glare-free performance as measured by the implementation of IDMS 11.2.2 sample sphere.
³ AI Picture Pro will work with any copyrighted content on OTT services. The image quality of upsampled content varies depending on the source resolution.
⁴ The design, availability, and features of the AI Magic Remote may vary by region and supported language, even for the same model. Some features may require an internet connection. The AI Voice recognition feature is only provided in countries that support NLP in their native language.
⁵ Depending on the region and network connection, reduced or limited content may be displayed. The Voice ID function is available on OLED, QNED, NanoCell and UHD TVs released from 2024. It only works with apps that support the Voice ID account. Voice control is only available in supported languages and countries.
⁶ The AI Search feature is available on OLED, QNED, NanoCell and UHD TVs released from 2024. The US and Korea use the LLM model. An internet connection is required.
⁷ An internet connection is required. The AI Chatbot feature is only available in countries that support NLP in their native language. The AI Chatbot can be connected to customer service.
⁸ Supported menus and apps may vary by country. The menus displayed may differ upon release. Keyword recommendations vary by app and time of day.
⁹ The webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs. The webOS Re:New Program supports a total of four upgrades over five years, with the pre-installed version of webOS being the cut-off, and the upgrade schedule varying from the end of the month to the beginning of the year. Updates and schedules for some features, apps, and services may vary by model and region. Upgrades are available for 2022 OLED and 2023 UHD models and higher.
¹⁰ Available content may vary by country. The content provided may change.
¹¹ The feature works if you are logged into your Google Photos account and have at least 10 photos in the app.
¹² Access to Google Calendar requires a Google account.
¹³ Brightness sensors may vary by model. Motion sensors are only available on M5 and G5 models.
¹⁴ Must be activated in the sound mode menu. Sound may vary depending on the listening environment.
¹⁵ The bezel size varies by series and size. 97/83/77/65/55″ OLED G5 with One Wall Design. The 48″ OLED G5 has an ultra-slim design. Depending on the installation environment, there may be a small gap between the TV and the wall. Installation requirements vary. See the installation guide for details.
¹⁶ Picture and sound settings are the same on both screens. Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. Support for AirPlay 2, HomeKit, and Google Cast may vary by region and language.
¹⁷ Game portal support may vary by country. Support for cloud gaming services and games within the game portal may vary by country. Some gaming services may require a subscription and a gamepad. Requires a separate subscription. Offers may vary depending on the subscription plan. Only available on LG OLED M5, G5 and C5 (including C5E, C5Z, CS5) and QNED9M models. The 83/77/65/55″ OLED G5 model only works with games or PC inputs that support 144Hz. And on Dolby Vision inputs, it runs at up to 144Hz. The 97″ model supports 120Hz and the 48″ model supports 144Hz. HGiG is a voluntary association of companies from the gaming and TV display industries that aims to set parameters and principles to improve customers' HDR gaming experiences. HGiG support may vary by country. The 48″ OLED G5 is only ClearMR 9000 certified. ClearMR is a VESA certification program that evaluates display performance in terms of motion blur. LG OLED displays have been certified by Intertek for 0.1ms response time (grey-to-grey) and qualified gaming performance.
¹⁸ Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc. Ambient FILMMAKER MODE with Dolby Vision is supported. Ambient FILMMAKER mode automatically starts on AppleTV+ and in the Amazon Prime video app.
¹⁹ LG supports “Matter” standard Wi-Fi devices. Supported “Matter” services and features may vary depending on the connected devices. Initial connection of ThinQ and Matter devices should be done via the ThinQ mobile app. Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI and alpha 11 AI processors. May vary by product and region.
²⁰ The LG soundbar can be purchased separately. Sound mode control may vary by model. Please note that the service may not be available at the time of purchase. An internet connection is required for updates. Compatible TV models may vary by region and country. Use of the LG TV remote is limited to certain functions only.
²¹ The design, availability, and features of the AI Magic Remote may vary by region and supported language, even for the same model. Some features may require an internet connection. The AI Voice Recognition feature is only provided in countries that support NLP in their native language.
²² Brightness may vary depending on model, screen size, and market region.
²³ TV compatible with WOW Orchestra: OLED M4/G4/C4/B4/Z3/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80. Compatible TVs may vary by year of release. QNED 80 support is limited to 2022 and 2023 models. Please note that services may not be available at the time of purchase. A network connection is required for updates. WOW Orchestra may vary depending on the soundbar model.
²⁴ TV compatible with WOW Orchestra: OLED M4/G4/C4/B4/Z3/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80. Compatible TVs may vary by year of release. QNED 80 support is limited to 2022 and 2023 models. Please note that services may not be available at the time of purchase. A network connection is required for updates. WOW Orchestra may vary depending on the soundbar model.
²⁵ TVs compatible with WOWCAST: OLED M4/G4/C4/B4/M3/G3/C3/B3/A3, QNED 99/95/90/85. Compatible TVs may vary by year of release. Please note that services may not be available at the time of purchase. A network connection is required for updates. WOWCAST Ready may vary depending on the soundbar model. ²⁶ “Triple-level spatial sound” is available in CINEMA / AI Sound Pro soundbar mode. The middle layer is created using the soundbar speaker channel. The sound field is created by synthesising the sound of the front and front-top speakers. If there is no rear speaker, the rear sound field cannot be created.
²⁷ Both the TV and the soundbar must support VRR/ALLM technology. The console must support VRR technology. However, VRR transmission is limited to 60Hz content.
²⁸ Some features require a subscription or third-party account. Google is a trademark of Google LLC. Google Assistant is not available in some languages and countries. Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates.
²⁹ Available in AI Sound Pro, Cinema, Clear Voice Pro, Sport, Game modes. 9.1.5 output depends on channel configuration.
³⁰ AI Space Calibration is an automatic sound tuning technology. It compensates for the environment where the soundbar is placed by using algorithms to improve the soundbar's sound performance. ³¹ Bracket compatible with LG OLED evo C2 / C3 / C4 Series 195cm/77″, 164cm/65″, 139cm/55″.