77" LG OLED77C64LA + Soundbar SC9S
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77" LG OLED77C64LA + Soundbar SC9S
LG OLED77C64LA
A smart TV with an OLED panel, high refresh rate and a wide range of AI functions
The premium LG OLED77C64LA OLED TV will transform your living room into a private home cinema. Thanks to the latest OLED technology, you will enjoy perfect blacks, high contrast and exceptionally realistic colours that excel when watching films, series and sports broadcasts. The powerful Alpha 11 AI Gen3 processor with artificial intelligence automatically optimises picture and sound according to the current content, while the 4K Ultra HD resolution ensures sharp details in every scene. Gamers will also appreciate the high refresh rate, support for modern gaming technologies and minimal response time for smooth gaming. The LG OLED77C64LA TV has an elegant design intended for flush wall mounting, making it a stylish part of any modern interior. In addition, the smart webOS system opens the door to your favourite streaming services, applications and voice control, so you can enjoy your favourite content comfortably and without unnecessary waiting.
77" / OLED
Screen Size / Display Technology
4K Ultra HD / 100–120 Hz
Resolution / Refresh Rate
webOS
Operating System
40W
Sound Output
300×200
VESAKey Features of the LG OLED77C64LA Smart TV
- The TV uses a modern Alpha 11 AI Gen3 processor
- webOS operating system with Re:New Program (up to 5 years of updates)
- Speakers with 11.1.2 virtual sound capability
- AI Magic Remote with voice control
- Up to 120Hz refresh rate in game mode
- LG Gallery Mode for displaying works of art and photos
- Cloud gaming capability (GeForce NOW, Xbox, Luna, etc.)
- Multi View function for displaying multiple sources simultaneously
- Wall mount the smart TV with VESA mount to save space
- Automatic brightness control function
- The motion sensor reacts intelligently to movement and switches modes depending on whether you are near it
- The information board function displays important information on the TV screen
- Google Cast and Apple AirPlay integration
Picture in 4K Ultra HD quality with AI HDR Remastering and first-class Upscaling
The LG OLED77C64LA offers the latest and unique wide colour gamut technology. You will enjoy much better colour reproduction, which is supported by 100% colour volume certification. The LG TV ensures a clear, detailed picture and enhanced contrast thanks to precise backlight control. You will be able to watch shows and films in detailed 4K Ultra HD quality. The powerful processor used in the TV provides 4K Upscaling to improve resolution, brightness and overall picture clarity. Enjoy a cinema-like spectacle on the screen of your LG C64LA smart TV. With HDR10, HLG and Dolby Vision technology, you'll see every film with exceptional colour and contrast. All this takes watching films and gaming to the next level. Artificial intelligence can automatically optimise colour, brightness and contrast, raising the quality of SDR images to HDR level.
Watch motion with absolute clarity
The LG OLED77C64LA is ClearMR 10000 certified, which effectively minimises motion blur between frames to keep the image sharp and clear even during fast motion, while HGiG technology preserves HDR tone mapping exactly as intended by the game's creators—with accurate highlights, deep shadows and balanced colours. Together, ClearMR certification and HGiG technology ensure that the picture remains clear and the HDR accurate, so that every scene is displayed exactly as it should be.
Perfect Black and Perfect Colour OLED Technology
With the LG OLED77C64LA smart TV, you will be surprised by the perfect black colour, even in bright or dark rooms. UL Verified Perfect Black technology ensures true black reproduction, exceptional contrast and impressive image depth. Realistic colour rendering is then ensured by UL Verified Perfect Colour technology, which delivers vivid, accurate and natural shades in every scene. The LG OLED77C64LA with Brightness Booster Pro technology takes the brightness of the OLED panel to a new level. The higher peak brightness enhances details in bright scenes, improves image legibility and gives HDR content even greater depth and realism. You'll enjoy more brilliant light effects, more vibrant colours and perfectly rendered details even when watching in bright rooms.
The LG OLED77C64LA has a high-performance and smart processor
At the heart of the entire smart TV is a powerful Alpha 11 AI 4K Gen3 processor, which ensures faster image processing. As a result, you will enjoy a 4K Ultra HD picture with much better sharpness and depth than before. The processor is so advanced that it can recognise content by genre and adjust the quality accordingly. The LG AI TV optimises picture and sound while also streamlining daily life with a personalised AI Hub.
Smart TV with Dolby Atmos and sound expansion
By reproducing sound as immersive 360° sound objects instead of static channels, the system creates a home cinema environment where detail and depth remain true to the scene. The LG OLEDC64LA makes it easy for you to control the sound with the centralised WOW Interface. Directly from your smart TV, you can easily adjust the sound of a compatible soundbar for the show you are watching or the music genre. You'll be able to access functions, profiles and modes with ease. In conjunction with a compatible LG soundbar, you can also use WOW Orchestra technology, which synchronises the TV's and soundbar's speakers for a richer, more spatial sound.
The LG OLED77C64LA has 40W speakers with AI and an 11.1.2 virtual system
The OLED77C64LA features 40W speakers and enhances sound clarity with AI Clear Sound technology. Dynamic Sound Booster uses the power of the AI processor for an even more pronounced sound performance. Using deep learning, it creates a virtual 11.1.2 channel system that can fill the entire room with sound. The AI Object Remastering function automatically tunes voices, background music and sound effects. The result is precise sound in every situation. AI Sound enhances the overall sound quality and provides surround sound that deepens the listening experience.
LG OLED77C64LA – the centre of your smart home and home entertainment
The LG OLED77C64LA smart TV will open the door to a world of modern entertainment and smart home living. The webOS operating system offers a clear and intuitive environment with quick access to your favourite applications, such as Netflix, YouTube or Xbox Game Pass. With support for Apple AirPlay 2, Apple HomeKit, Google Cast and Miracast, you can easily share photos, videos and music wirelessly from compatible mobile devices. The ThinQ AI platform, together with Matter standard support, allows you to connect to your smart home, use voice control and conveniently manage compatible devices directly from the TV screen.
Intelligent Magic Remote and access to AI functions
Using your smart TV will be a completely new experience with the new Magic Remote. Use the remote as a pointer and scroll and navigate through the entire menu—quickly and easily. A motion sensor combined with a scroll wheel turns the remote into an air mouse. Of course, you will still be able to use voice commands. LG has equipped the OLED77C64LA smart TV with a number of functions that use artificial intelligence to make it easier to use, with more powerful sound and an overall better viewing experience.
- AI Voice ID – recognises each user's unique voice and offers personalised recommendations the moment you speak
- AI Search – artificial intelligence recognises your voice and offers personalised recommendations
- AI Chatbot – communicate with the Chatbot via the AI Magic Remote and solve everything
- AI Concierge – offers personalised keywords and recommendations based on your search and viewing history
- AI Picture Wizard – algorithms learn your preferences by browsing 1.6 billion picture options
- AI Sound Wizard – choose the audio clip you like from a selection
AI search with Google Gemini and Microsoft Copilot
Through the webOS 26 operating system, you can use Google Gemini and Microsoft Copilot to help you quickly find the content you want, get answers to questions, or discover new films, series and applications. Just say your query and the LG OLED77C64LA TV will use advanced AI technologies to provide more relevant and personalised results.
LG Gallery transforms the TV into a digital picture with personalised content
If you're not currently watching TV, the screen can be transformed into a living art canvas with impressive scenery and videos. Thanks to personalisation, you can choose exactly the type of content you want to display. You can add pre-set music to the image or connect a mobile device via Bluetooth. The function can also be used to display photos and videos taken with your smartphone. The personalised control panel creates an environment similar to a smartphone or tablet. Widgets on the LG OLED77C64LA TV can display, for example, the weather, current time, sports scores or your Google calendar. Smart features include Always Ready, AI Brightness Control and a motion sensor.
Multi View, LG Channels and smart content sharing
The LG smart TV offers a wide range of entertainment possibilities thanks to the Multi View function, which allows you to mirror various devices via Google Cast or AirPlay. For example, you can split the LG TV screen into two parts and watch multiple sources simultaneously. Another feature is LG Channels – a streaming service offering a variety of live channels and on-demand content.
webOS Re:New Program
With the LG OLED77C64LA running webOS, your TV will always be up to date. The manufacturer guarantees 4 operating system updates over 5 years. As a winner of the CES Innovation Award in the cybersecurity category, LG ensures that the operating system keeps your data and privacy safe.
LG Shield protects your privacy and data
The LG C64LA is equipped with the LG Shield security platform, which helps protect your personal information, user accounts and connected devices. This allows you to use smart features, voice control and connect to your smart home with greater peace of mind and confidence in the security of your data. For an even better user experience, the LG TV is designed with accessibility in mind and is equipped with features such as a colour adjustment filter, a sign language guide, and direct connection support for assistive audio devices.
The LG OLED77C64LA has great features for gamers
The LG OLED77C64LA smart TV is ready for the most demanding gaming experiences. With support for 4K resolution at a refresh rate of up to 120Hz, you'll enjoy an exceptionally smooth picture even during fast-paced action scenes. NVIDIA G-SYNC Compatible and AMD FreeSync Premium technologies eliminate screen tearing and reduce stuttering, while VRR and ALLM ensure fast response and smooth gameplay. The result is a sharper picture, lower latency and maximum control over every movement, whether you're playing racing simulators, shooters or competitive online games.
VESA DSC certified screen
The LG OLED77C64LA is VESA DSC certified, offering lossless picture and low latency for gaming. Through the HDMI 2.1 interface, you can enjoy an image without loss of detail and with an immediate response while gaming. The result is a smooth gaming experience in high resolution with a clear image without distortion.
A stylish TV that will be a functional decoration in any household
The LG OLED77C64LA smart TV impresses with its premium Gallery Design, which allows for flush wall mounting, creating the impression of an elegant picture. The design flows seamlessly from edge to edge, allowing it to blend more easily into the room's interior. On the smart TV screen, you can display a wide variety of information, or create the right atmosphere with background music along with your own visuals. The LG C64LA can be easily linked to your Google account to view photos from your own library.
LG SC9S
3.1.3-channel soundbar with Dolby Atmos and 400W output
The LG SC9S is a premium 3.1.3-channel soundbar with a subwoofer and a total output of 400W, perfectly complementing LG TVs. It features easy, intuitive controls and balanced, high-quality sound with multi-channel audio support. Integrated AI optimises the sound based on the room's acoustics and the listener's current position. The soundbar also allows you to connect a gaming console and stream high-resolution audio from your favourite platforms. The mounting bracket ensures seamless integration with your TV and easy positioning – whether on a stand or mounted on the wall.¹
Key Features of the LG SC9S Soundbar
- Premium 3.1.3-channel soundbar with a total output of 400W
- Perfect companion for LG TVs
- The LG SC9S offers intuitive and easy control
- AI integration adapts to the user, content type, and listener's position
- WOW Orchestra for a wider soundstage
- WOWCAST Ready for wireless connection to LG TVs with lossless quality
- Wireless subwoofer delivers powerful, deep bass
- Mounting bracket for easy integration with your TV
- The LG soundbar upmixes basic two-channel audio to multi-channel sound
- VRR/ALLM support ensures smooth gaming with low input lag
- Streaming from your favourite online platforms
WOW Orchestra, WOW Interface, and WOWCAST for LG TV Integration
The LG SC9S soundbar features a design compatible with the LG OLED series, complementing it both acoustically and aesthetically.
- WOW Interface² – clear and simple soundbar control directly through the TV interface
- WOW Orchestra³ – combines TV and soundbar speakers for a wider soundstage
- WOWCAST Ready⁴ – wireless connection to LG TVs with lossless audio transmission
The DSC9S Soundbar Transforms Your Home into a Cinema
Thanks to Dolby Atmos and DTS:X technologies, the LG soundbar delivers a cinema-like audio experience. You will be surrounded by clear, realistic sound from all sides, drawing you right into the action. The DSC9S model features triple up-firing speakers, which significantly contribute to a rich soundstage.
Triple Level Spatial Sound and Wireless Subwoofer
Triple Level Spatial Sound pushes the boundaries of entertainment with the LG SC9S soundbar. HRTF 3D technology creates a virtual middle layer, delivering sophisticated surround sound. Combined with a wireless subwoofer, you get more powerful and deeper bass, which you will appreciate when listening to music or watching action movies.⁵
LG SC9S Soundbar for Gaming with VRR and ALLM Support
The DSC9S model adapts to various content types, ensuring optimal conditions for listening to music, watching sports, movies, and gaming. The soundbar allows you to connect a gaming console, freeing up a port on your TV for other devices. Support for VRR technologies up to 120Hz and ALLM ensures smooth, stutter-free gameplay with low input lag.⁶
LG SC9S – Music Streaming via Spotify Connect and TIDAL Connect
The LG SC9S soundbar allows you to stream music from your favourite platforms in high audio quality. Services such as Spotify Connect and TIDAL Connect are supported. Additionally, the device is compatible with selected AI assistants, allowing you to control certain functions via supported platforms.⁷
Soundbar with AI Room Calibration and LG Smart Up-Mixer Technology
LG Smart Up-Mixer technology converts two-channel audio into multi-channel surround sound, enhancing your listening experience for any type of content.⁸ The AI-supported LG SC9S soundbar automatically calibrates the room, ensuring optimal sound with minimal distortion.⁹ LG AI Sound Pro technology then optimises the audio for different types of content.
Package contents: LG SC9S soundbar, IR remote control (including battery), user manual, HDMI cable, TV and soundbar installation stand, optical cable
Subwoofer power output:
220W
Package dimensions:
1,221×477×284mm (W×H×D)
Package weight:
22.7kg
¹ Bracket compatible with LG OLED evo C2/C3/C4 Series 195cm/77", 164cm/65", 139cm/55".
² TVs compatible with WOW Interface: OLED M4/G4/C4/B4/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80/75, NANO 80/77/75, UHD UT90/UT80/UT73/UR/UQ. Compatibility of FHD 63 TVs may vary by release year.
³ TVs compatible with WOW Orchestra: OLED M4/G4/C4/B4/Z3/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80. Compatible TVs may vary by release year. QNED 80 support is limited to 2022 and 2023 models. Please note that services may not be available at the time of purchase. A network connection is required for updates. WOW Orchestra may vary depending on the soundbar model.
⁴ TVs compatible with WOWCAST: OLED M4/G4/C4/B4/M3/G3/C3/B3/A3, QNED 99/95/90/85. Compatible TVs may vary by release year. Please note that services may not be available at the time of purchase. A network connection is required for updates. WOWCAST Ready may vary depending on the soundbar model.
⁵ "Triple Level Spatial Sound" is available in CINEMA/AI Sound Pro soundbar modes. The middle layer is created using the soundbar's speaker channel. The sound field is created by synthesising the sound of the front and front-top speakers. If no rear speaker is available, the rear sound field cannot be created.
⁶ Both the TV and soundbar must support VRR/ALLM. The console must support VRR. However, VRR pass-through is limited to 60Hz content.
⁷ An internet connection is required. The AI Chatbot feature is only available in countries that support NLP in the native language. The AI Chatbot can be linked to customer service.
⁸ Available in AI Sound Pro, Cinema, Clear Voice Pro, Sports, and Game modes. 9.1.5 output depends on channel configuration.
⁹ AI Room Calibration is an automatic sound tuning technology. It compensates for the environment where the soundbar is placed by using algorithms that improve the soundbar's audio performance.
Specifications
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| Code: | BUNWK6016c13 |
| Warranty: | 24 months |
| Links: | Product Fiche Producer's Website: |
| Manufacturer information |
LG electronics INC. Alfred-Herrhausen-Allee 3-5, 65760 Eschborn, Germany, [email protected], +49 6196 7883000 
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