77" LG OLED77C54
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77" LG OLED77C54
Smart TV with an OLED panel, high refresh rate and a wide range of AI functions
The LG OLED77C54 takes the quality of entertainment to the next level. The high-quality OLED panel and a wide range of AI functions will enhance your film, series, gaming and listening experience. The LG TV uses the WebOS operating system, with a guarantee of 4 future updates, which will ensure the smooth running of your Smart TV. The Alpha 9 AI Gen8 processor optimises both picture and sound to ensure a great viewing or gaming experience. The LG OLED77C54 will enhance your living room thanks to its elegant design with minimal bezels that don't detract from the viewing experience. Of course, there's wide support for wirelessly streaming content from smart devices.
Key features of the LG OLED77C54 Smart TV
- The 77-inch TV has a detailed 4K resolution and a rich, vibrant colour palette
- 4K OLED panel displaying perfect detail and accurate colours
- Excellent contrast for a sharp picture with deep blacks and bright whites
- 4K Super Upscaling to improve resolution, brightness and overall picture clarity
- Includes Magic Remote for intuitive control
- 120Hz refresh rate
- Perfect Black technology is UL certified
- The TV is equipped with 40W speakers
- Super-slim design allows it to blend in with your interior
- Enhanced picture and sound quality thanks to the Alpha 9 AI Gen8 processor
- Artificial intelligence algorithms to optimise picture and sound in real time
- Cinema-like picture and sound thanks to FILMMAKER MODE, HDR10 Pro and HLG Pro
- Enhanced gaming experience with ALLM, VRR, eARC, NVIDIA G-SYNC and HGiG
- Fast WebOS system with a guarantee of 4 major updates
- Easily stream content from your smart device to the TV screen
Picture in 4K Ultra HD quality, with Super Upscaling and Brightness Booster
The LG OLED77C54 offers the latest and most unique wide colour gamut technology. You can look forward to much better colour reproduction, which is backed by a 100% colour volume certification. The LG TV ensures a clear, detailed picture and enhanced contrast thanks to precise backlight control. You'll be able to watch shows and films in detailed 4K Ultra HD quality. The powerful processor used in the TV provides 4K Super Upscaling to improve the resolution, brightness and overall clarity of the picture. Enjoy a cinema-like spectacle on the screen of the LG OLED77C54 Smart TV. With HDR10 Pro, HLG Pro and Dolby Vision IQ technology, you'll see every film with exceptional colour and contrast. All this will take your film watching and gaming to the next level.
Perfect Black OLED technology
You will be surprised by the perfect black colour of this Smart TV, even in bright or dark spaces. Perfect Black technology is UL certified and ensures true black reproduction for increased perceived brightness and contrast.
*LG OLED display is UL certified for perfect black according to IDMS 11.5 Ring-light Reflection standards based on typical indoor lighting (200 lux to 500 lux).
*Actual performance may vary depending on ambient lighting and viewing environment.
The LG OLED77C54 has a high-performance and smart processor
At the heart of the entire Smart TV is the powerful Alpha 9 AI Gen8 processor, which provides faster image processing. As a result, you get a 4K picture with much better sharpness and depth than before. The processor is so advanced that it can recognise content by genre and adjust the quality accordingly.
Intelligent Magic Remote
Using the Smart TV will be a completely new experience with the new Magic Remote. Use the remote as a pointer and scroll and move through the entire menu—quickly and easily. The motion sensor combined with the scroll wheel will turn the remote into an air mouse-type device. Of course, you will still have the option to use voice commands.
The LG Smart TV gives you access to advanced AI functions and enhancements
LG has equipped the OLED77C54 Smart TV with a number of features that use artificial intelligence to make it easier to use, deliver more powerful sound and an overall better viewing experience.
- AI Voice ID—recognises each user's unique voice and offers personalised recommendations the moment you speak
- AI Search—artificial intelligence recognises your voice and offers personalised recommendations
- AI Chatbot—communicate with the Chatbot via the AI Magic Remote and solve everything
- AI Concierge—offers personalised keywords and recommendations based on your search and viewing history
- AI Picture Wizard—algorithms learn your preferences by browsing 1.6 billion image options
- AI Sound Wizard—choose the audio clip you like from a selection of audio clips
*Reduced or limited content may be displayed depending on region and network connection.
*Voice ID is available on OLED, QNED, NanoCell and UHD TVs released from 2024.
*Only works with apps that support a Voice ID account.
*Internet connection required.
*AI Chatbot is only available in countries that support NLP in their native language.
*The AI Chatbot can be linked to customer service.
webOS Re:New Program
A new TV every year? With the LG OLED77C54 using webOS, you can. The manufacturer guarantees 4 operating system updates over 5 years. As a recipient of the CES Innovation Award in the cybersecurity category, LG ensures that the operating system will keep your data and privacy safe.
*The webOS Re:New program supports a total of four upgrades over five years, with the pre-installed webOS version as the threshold, and the upgrade schedule varies from the end of the month to the beginning of the year.
*Updates and schedules for some features, apps and services may vary by model and region.
*Upgrades are available for 2022 OLED and 2023 UHD and higher models.
A large and stylish TV will be a functional ornament in any household
The LG Smart TV will look great in your living room. The barely noticeable bezels hide a 195cm screen. The LG OLED77C54 will become a great partner for watching films, sports and games.
Smart TV with fully tuned sound
Enjoy all-encompassing surround sound. The LG Smart TV is equipped with high-quality 40W speakers and AI-powered acoustic tuning, which will provide films, games and music with first-class sound. When in use, you can fully rely on the virtual 11.1.2 surround sound system, which is based on deep learning algorithms. AI Clear Sound and Dynamic Sound Booster functions improve the clarity and power of the resulting sound.
Simplified sound control directly from the TV
The LG OLED77C54 makes it easy for you to control the sound using the centralised WOW Interface. Directly through the Smart TV, you can easily adjust the sound of a compatible soundbar for the show or music genre you are watching. You'll be able to access functions, profiles and modes with ease.
*Soundbar can be purchased separately.
*Soundbar Mode Control may vary by model.
*Please note that the service may not be available at the time of purchase. Updates require a network connection.
*Soundbar models compatible with the TV may vary by region and country.
*Use of the LG TV remote control is limited to certain functions only.
The LG OLED77C54 has great features for gamers
A Smart TV is a great partner for avid gamers because it offers them a lot of features and improvements. On the LG OLED77C54 TV, you can enjoy gaming to the fullest thanks to the automatic Low Latency Mode (ALLM), HGiG and great sound with eARC. In addition, the Smart TV offers VRR (Variable Refresh Rate). NVIDIA G-SYNC and AMD FreeSync Premium technology will ensure a smoother picture during gameplay.
*Only works with games or PC inputs that support 144Hz.
*HGiG is a voluntary association of companies from the gaming industry and TV display manufacturing, whose goal is to set parameters and policies to improve customers' gaming experience in HDR.
*HGiG support may vary by country.
The LG OLED77C54 enables authentic film viewing
Activate FILMMAKER Mode and watch films the way the director intended. The TV has an ambient light compensation function, which keeps the picture as close as possible to its original form. The LG OLED77C54 offers true authenticity.
*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.
*Ambient FILMMAKER MODE is automatically launched on AppleTV+ and in the Amazon Prime video app.
Realistic surround sound with Dolby Atmos
The LG OLED77C54 Smart TV will draw you into the centre of the action not only with its immersive picture, but also with its excellent surround sound. High-quality speakers and modern technology will ensure you are surrounded by realistic Dolby Atmos surround sound.
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| Code: | WK6017a53 |
| Links: | Product Fiche Producer's Website: |
| Manufacturer information |
LG electronics INC. Alfred-Herrhausen-Allee 3-5, 65760 Eschborn, Germany, [email protected], +49 6196 7883000 
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